Research and Projects
I am interested in understanting and looking for practical applications of topics such us multisensory processes, visual attention, and emotion.
I'm now involed in a variety of studies on these topics, and also consultancy and research projects within different industries on multisensory design, digital research, innovation, packaging, branding, advertising and marketing.
In 2009 I cofounded (and directed until my D.Phil. started) a company in Colombia called NEUROSKETCH, that conducts applied research in the field of consumer psychology and neuroscience for organizations. Recently,
I have worked with companies such as Takasago, Givaudan, Roja Dove, Diageo, Seguros Bolívar, Feedback Profile, Telmex, Pfizer, Colombina, and Terpel in a variety of topics such as multisensory design, packaging, innovation, branding, advertising and marketing.