Research and Projects


My research focuses on crossmodal correspondences and visual attention. I am also interested in understanding how these concepts relate to affective processes.


Entrepreneurship and Industry

In 2009 I co-founded (and directed until I started my D.Phil.) a company in Colombia called NEUROSKETCH, that conducts applied research in the field of consumer psychology and neuroscience for organizations. 

Since then, I have worked with companies such as Takasago, Givaudan, Roja Dove, Diageo, Seguros Bolívar, Feedback Profile, Telmex, Pfizer, Colombina, and Terpel in a variety of topics such as multisensory experience design, research, innovation, branding, advertising and marketing.