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Why this Tutorial
Licensing is not an afterthought but a key element in a good IP strategy.
This tutorial aims to provide an introduction to licensing and enable managers to discuss licensing's role in their Intellectual Property Strategy.
The essentials managers need to grasp are :
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What licensing involves :
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understanding the basic definitions makes it easier to seek detailed advice
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Key Licensing Issues:
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understanding key licensing issues and the why and how of licensing will make good decision making easier
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Practical Steps to take:
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these are discussed including organisational issues. A checklist and sources of further information are also given.
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This tutorial aims to provide these essentials.
Licensing depends very much on the particular circumstances of a firm. However, there are major issues relevant to nearly all licenses which this tutorial aims to draw attention to. Licensing can be complex but this tutorial aims to enable managers to discuss the detailed issues with professional advisors.
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