L27 Why to License In The underlying strategic justification for licensing in is to fill a resource gap in a company Potential specific reasons for licensing in include : To access critical resources or complementary assets needed for the firm's business Obtaining access to IP blocking the path of the firm's products Sourcing technology better developed by others Wanting to use tried and tested technology To save development time Aiming to catch up with licensors by learning from licensed technology and know-how Wishing to include others' IP protected product features that the market demands To gain a competitive advantage through an exclusive licence Acquiring technology scavenged from larger competitors who are too big to exploit it Bringing some component sourcing in-house to assist bargaining position with suppliers Settling IP infringement litigation As part of a cross licensing deal