L06 Basic Definitions (next page)
L07 Licensing and alternatives L08 Who is involved L13 What is Licensed L18 Types of Licence
L24 Key Issues
L25 Licensing Strategy L34 Licensing Communication L37 Licensing Valuation L42 Competition Law L45 Licensing Agreements
L57 Practical Steps
L61 Sources of Further Information
L65 Conclusion (Numbers "Lnn" refer to sequential page numbers)