"The determination of the long-run goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals" (Alfred Chandler, Strategy & Structure 1962).

Licensing strategy is a subset of a firm's overall strategy and is concerned with the role of licensing in enabling access to and exploitation of the resources the firm needs to carry on business. Among the key issues to be discussed are:

• L26 Overall IP Strategy
  
  
• L27 Why to License In
  
• L28 Why not to Licence In
  
• L29 Who to License from
  
  
• L30 Why to License Out
  
• L31 Why not to Licence Out
  
• L32 Who to License to
  
  
• L33 Overview of Licensing Strategy