L33 Overview of Licensing Strategy

Licensing strategy comprises a number of essential elements :

    1) It must be integrated with an overall IP strategy for the firm

     

    2) It must maximise the strategic appropriability of the firm's IP (See Note 1=>)

 

    3) When making licensing decisions it must:

    • balance strategic appropriability and competitive advantage (See Note 2=>)
    • balance competitor learning and licensor financial benefits (See Note 3=>)

     

    4) The aim should be to :

    • meet the firm's resource requirements
    • maximise efficient use of the firm's resources.