L34 Licensing Communication
Apart from integrating the licensing function with the firm's overall IP strategy and with the overall strategy of the firm; the role of a firm's licensing department or licensing manager should be a balance between the two external functions :
The description of both these functions assumes that the licenses concerned are arm's length transactions entered into willingly by both parties. It does not cover special cases where compulsory licences or licenses between parent and subsidiary companies are involved.
The search for a technology source or the marketing of technology to license out presumes that the strategic justification for licensing in or out has already been made.
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