Licensing negotiation is not just about deciding the value or price of the deal even though this forms a critical part of the negotiation process. Negotiation involves getting both parties to agree to a mutually acceptable solution which will survive the vicissitudes of business life. This requires not just good valuation methods but good negotiating skills.

• L38 Valuation Methods
  
  
  
• L39 Licensing Negotiation
  
  
  
• L40 Negotiating Strategy
  
  
  
• L41 Negotiating Skills