Abstract
The eighth Digital News Report from the Reuters Institute for the Study of Journalism at the University of Oxford reveals that public concern about misinformation is making some people more careful about the brands they choose and the content they share online. The report, which is based on a YouGov survey conducted with 75,000 people in 38 markets, says that changing behaviour is most apparent with those that are younger and better educated, rather than older or less privileged groups. Across countries over a quarter (26%) say they are relying on more ‘reputable’ sources of news than this time last year – rising to 40% in the US. A further quarter (24%) said they had stopped using sources with a dubious reputation. The report also brings new comparative data on changing online business models, trust, misinformation, the rise of messaging apps and the impact of populism on media usage.