Tracking Online News Audiences
This project is a collection of papers that uses Comscore web analytics data to track changes to online news audiences.
I work on this project with Neil Thurman (LMU Munich).
So far, we have published research on the changing demographics of newspaper readership, international news audiences, and what happens to print audiences when publications go online-only. These are listed below.
Richard Fletcher
Director of Research
Director of Research at the Reuters Institute for the Study of Journalism at the University of Oxford.
Publications
Mapping the Website and Mobile Audiences of Russia's Foreign Communication Outlets, RT and Sputnik, Across 21 Countries
Following Russia’s invasion of Ukraine, policymakers worldwide have taken measures to curb the reach of Russia’s foreign communication …
Forbidden Fruit or Soured Grapes: Long-term Effects of the Temporary Unavailability and Rationing of US News Websites on their Consumption from the European Union
In May 2018, hundreds of websites located outside the European Union (EU), including USAToday.com, became completely or partially …
Large, Loyal, Lingering? An Analysis of Online Overseas Audiences for UK News Brands
Amidst the financial crisis affecting UK newspapers, one area of optimism is their online overseas audiences. These foreign visitors …
Effects of a Magazine’s Move to Online-Only: Post-Print Audience Attention and Readership Retention Revisited
For financial reasons, newspapers and magazines are increasingly going online-only. By doing so, some have returned to profitability, …
